Business Details
26 Years
experience
Trusted Flooring Experts in Deptford, NJ
Simple Charm Flooring has been serving the Deptford, NJ area since 2000, originally established as Familiare Family Flooring before rebranding in 2018. Our team brings decades of combined experience in residential, commercial, and business-to-business flooring solutions, specializing in hardwood, laminate, luxury vinyl, and carpet installations. We prioritize genuine customer relationships and quality craftsmanship, offering both in-store consultations and convenient at-home services.Our showroom features extensive product selections from trusted brands, supported by skilled project specialists who provide accurate estimates and personalized guidance. With a commitment to community impact and industry expertise, we deliver flooring solutions that combine durability, aesthetics, and long-term value for every client.
Services
Flooring Installation
Concrete Prep
Showroom Consultations
In-Home Estimates
Sample Delivery
Details
- Year established: 2000
Highlights and features
- We offer 24/7 online shopping with free sample shipping.
- Our team has 24 years of local flooring expertise.
- We provide accurate in-home estimates with skilled specialists.
- We offer flexible financing options for all projects.
- We combine residential and commercial installation experience.
What people say
Professional installations
Knowledgeable staff
Quality flooring options
Accurate estimates
Timely service
Services
Flooring Installation
Our professional flooring installation services cover hardwood, laminate, luxury vinyl, and carpet options. With 24 years of combined experience, our certified installers ensure precise, durable results tailored to residential and commercial spaces. We handle all project sizes, from single rooms to large-scale renovations, using industry-leading techniques and materials.
Concrete Prep
Concrete preparation services ensure optimal subfloor conditions for new flooring installations. Our team uses self-leveling compounds and advanced techniques to create smooth, stable surfaces. This critical step prevents future issues like uneven floors or material damage, guaranteeing long-lasting results for both residential and commercial clients.
In-Home Estimates
We provide accurate, obligation-free in-home estimates for all flooring projects. Our skilled specialists assess your space, discuss material options, and deliver detailed cost breakdowns. This personalized service helps clients make informed decisions while experiencing our products in their actual environment through digital visualization tools.
Showroom Consultations
Visit our Deptford showroom for hands-on flooring consultations with knowledgeable staff. Explore full product collections, receive expert guidance on material selection, and access samples for home comparison. Our team helps clients choose flooring solutions that balance aesthetics, durability, and budget requirements for residential or commercial applications.
Sample Delivery
We offer free sample shipping for all flooring products, allowing clients to evaluate materials in their space before purchasing. Our digital visualization tools complement this service by showing how different options appear in actual room settings, ensuring confident decisions for residential and commercial flooring projects.
People
Justin Familiare
Owner
Justin began installing carpets at 15, growing the family business into a multi-crew operation. He focuses on customer relationships and quality installations, leveraging 20+ years of hands-on industry experience to lead Simple Charm Flooring's residential and commercial projects.
Greg Gannon
Project Manager
Greg transitioned from installer to project manager in 2020 after 5 years with the company. Known for efficiency and reliability, he coordinates complex projects while maintaining approachable professionalism, ensuring smooth execution of residential and commercial flooring installations.
Erin Pinard
Showroom Manager
Erin brings 20+ years of customer service experience to her role, combining product expertise with personalized guidance. She manages showroom operations and scheduling, helping clients select flooring solutions that match their aesthetic and functional requirements since joining in 2022.
Jon Forsythe
Foreman
Jon leads installation crews with 16 years of prior experience. His expertise ensures high-quality results across project scales, maintaining professional standards while adapting to unique job requirements. He represents Simple Charm Flooring's commitment to craftsmanship and client satisfaction.
Roy Garcia
Lead Installer
Roy joined in 2023, bringing 9 years of installation experience. He handles finish work and complex installations, demonstrating versatility across all flooring types. His positive attitude and attention to detail contribute to the team's productivity and quality outcomes.
Questions
What types of flooring do you offer?
We offer hardwood, laminate, luxury vinyl, carpet, and tile options from trusted brands like Chesapeake and Liberty Home.
Do you provide installation services?
Yes, we offer professional installation for all flooring types with experienced crews serving residential and commercial clients.
Can I see flooring samples at home?
Yes, we provide free sample shipping and digital visualization tools to help you evaluate options in your space.
Are financing options available?
Yes, we offer flexible financing plans to help clients achieve their flooring goals with manageable payments.
What are your business hours?
Our showroom is open Monday-Thursday 10AM-6PM, Friday 10AM-7PM, and Saturday 10AM-3PM.
Do you serve commercial clients?
Yes, we handle commercial flooring projects of all sizes with dedicated project management and professional installations.
