Business Details
50+ Years
experience
Your Trusted Source for Authentic Persian Rugs
Borokhim's Oriental Rugs was founded in 1972 by Albert Borokhim, an Iranian immigrant with a family legacy in the rug trade. Our store in Madison, Wisconsin, revolutionized local access to high-quality Persian and Oriental rugs, offering heirloom pieces that transcend generations. With purchasing agents in Iran year-round, we curate an unparalleled selection of Bijar, Heriz, Tabriz, and Kashan rugs, among others. Our expertise spans 50 years, ensuring clients receive authentic, handwoven masterpieces crafted from natural materials. We specialize in connecting global heritage with local homes, providing free delivery and personalized service to help customers find rugs that complement their spaces.Our collection emphasizes durability, traditional craftsmanship, and artistic value, making each rug a timeless investment. We educate clients on rug care, quality indicators like knot density, and design considerations to ensure lasting satisfaction. With a focus on transparency and customer-centric service, we guarantee the authenticity of every Persian rug sourced directly from Iran. Our commitment to excellence has established us as a trusted authority in the rug industry, serving both residential and commercial clients.
Services
Bijar Rugs
Heriz Rugs
Tabriz Rugs
Kashan Rugs
Isfahan Rugs
Nain Rugs
Qum Rugs
Gabbeh Rugs
Modern Rugs
Runners
Details
- Year established: 1972
Highlights and features
- 50 years of expertise in authentic Persian rug curation
- Largest selection of Bijar rugs outside Iran
- Direct sourcing from Iranian artisans 365 days a year
- Free local delivery and personalized selection guidance
- Heirloom-quality rugs with educational care resources
Services
Bijar Rugs
Bijar rugs are renowned for their exceptional durability and intricate designs, crafted in Iran using centuries-old weaving techniques. These rugs feature dense knotting, often exceeding 250 knots per square inch, ensuring longevity. Their patterns typically include floral motifs and geometric medallions, reflecting Persian artistry. Each piece serves as a functional heirloom, blending cultural heritage with modern decor.
Heriz Rugs
Heriz rugs originate from the East Azerbaijan region of Iran, known for their bold geometric patterns and vibrant color palettes. Woven with wool on a cotton foundation, these rugs are prized for their resilience and rustic charm. Their designs often incorporate large central medallions, making them focal points in traditional and contemporary spaces alike.
Tabriz Rugs
Tabriz rugs, crafted in northwestern Iran, showcase intricate floral and arabesque designs with exceptional detail. These rugs use high-quality wool and silk, achieving knot densities up to 400 per square inch. Their versatility allows them to complement both classic and modern interiors, serving as investments that appreciate in value over time.
Kashan Rugs
Kashan rugs, produced in central Iran, are celebrated for their elegant curvilinear patterns and luxurious textures. Traditionally woven with silk or fine wool, these rugs often feature elaborate garden motifs symbolizing paradise. Their craftsmanship reflects generations of expertise, making them sought-after collector's items with enduring aesthetic appeal.
Gabbeh Rugs
Gabbeh rugs are handwoven by nomadic tribes in southern Iran, characterized by their minimalist designs and thick pile. These rugs use undyed wool in earthy tones, creating organic, abstract patterns. Their simplicity and warmth make them ideal for modern interiors seeking a connection to traditional craftsmanship and natural materials.
People
Albert Borokhim
Owner
Albert Borokhim, an Iranian immigrant, founded the store in 1972 after studying engineering in Madison. Leveraging his family's rug trade heritage, he established a destination for authentic Persian rugs. His vision brought rare, high-quality pieces to Wisconsin, transforming local interior design possibilities.
Questions
How do I verify the authenticity of a Persian rug?
Authentic Persian rugs are handmade in Iran using natural materials. We provide documentation and expert guidance to confirm origin, knot density, and craftsmanship for every purchase.
What factors determine a rug's value?
Key factors include knot density (250+ KPSI for superior quality), material (silk/wool), age, condition, and design complexity. Our team explains these metrics during your selection process.
Do you offer rug maintenance services?
We provide care instructions and connect clients with professional cleaning services specializing in Oriental rugs to preserve their quality and longevity.
Can I see rugs in person before buying?
Our Madison showroom displays our full inventory. We encourage in-person visits to experience textures and colors under natural light before purchasing.
What delivery options are available?
We offer free local delivery in Madison, WI, and coordinate shipping nationwide. All deliveries include protective packaging to ensure safe arrival.
How do I choose a rug for my space?
Our experts consider flooring type, color schemes, and room function to recommend rugs that balance aesthetics and practicality tailored to your home or office.
