Business Details
50+ Years
experience
Your Trusted Flooring Experts in Oconomowoc, WI
Vic's Carpet & Flooring has been serving Lake County, Waukesha County, and surrounding areas since 1967, establishing itself as a trusted name in flooring solutions. Our family-owned business combines decades of hands-on experience with a commitment to quality, offering a comprehensive range of products including carpet, hardwood, laminate, tile, vinyl, and area rugs. We specialize in professional installation services and premium countertops from Cambria and MSI, supported by manufacturer-approved cleaning products. Our team of experts prioritizes personalized service, ensuring every client receives tailored solutions that meet their unique needs. With a 7,000 sq. ft. showroom and 5,000 sq. ft. warehouse, we provide both residential and commercial clients access to industry-leading brands and innovative flooring technologies.Our dedication to customer satisfaction is reflected in our 24/7 availability for consultations, free in-home measurements, and flexible financing options. As a locally rooted business, we understand the specific requirements of our community and strive to deliver exceptional value through durable, aesthetically pleasing flooring solutions. Our partnerships with trusted suppliers ensure competitive pricing without compromising on quality or service excellence. We maintain transparency in all operations, from upfront pricing to detailed product education, empowering customers to make informed decisions. This long-standing commitment to integrity, expertise, and client-centric service continues to make us the preferred flooring provider in southeastern Wisconsin.
Services
Carpet Installation
Hardwood Flooring
Laminate Flooring
Tile Installation
Vinyl Flooring
Area Rugs
Countertops
Custom Showers
Stair Runners
Commercial Flooring
Details
- Year established: 1967
Highlights and features
- We've served southeastern Wisconsin communities since 1967 with family-owned expertise
- Offering comprehensive flooring solutions from carpet to commercial installations
- Providing manufacturer-approved cleaning products and maintenance guidance
- Backed by partnerships with premium brands like Cambria and MSI countertops
- Delivering personalized service with free in-home measurements and consultations
What people say
Knowledgeable staff
Awesome deals
Good installers
Quality products
Helpful consultants
Services
Carpet Installation
Our carpet installation service combines premium materials with expert craftsmanship to transform spaces with comfort and style. We offer a wide selection of stain-resistant, pet-friendly, and luxury carpet options from trusted brands like Shaw. Our professionals ensure precise measurements, proper subfloor preparation, and seamless installation for lasting durability and aesthetic appeal.
Hardwood Flooring
We provide premium hardwood flooring solutions featuring traditional and modern designs that enhance any home's natural beauty. Our inventory includes durable oak, maple, and exotic wood species with various finishes and installation methods. Our team handles everything from subfloor preparation to expert installation and finishing touches for lasting elegance.
Tile Installation
Our tile installation service delivers durable, water-resistant flooring solutions for kitchens, bathrooms, and commercial spaces. We offer ceramic, porcelain, and natural stone tiles in countless designs and finishes. Our certified installers ensure proper substrate preparation, precise layout, and expert grouting for long-lasting, visually striking results.
Countertops
We specialize in premium countertop installations featuring non-porous, durable materials from Cambria and MSI. Our selection includes quartz, granite, and engineered stone surfaces that combine functionality with aesthetic appeal. Our experts provide precise measurements, template creation, and professional installation for kitchens and bathrooms.
Commercial Flooring
Our commercial flooring solutions cater to businesses requiring durable, code-compliant flooring systems. We offer high-traffic carpet tiles, resilient vinyl, and polished concrete options suitable for offices, retail spaces, and healthcare facilities. Our team ensures minimal disruption during installation while meeting strict commercial standards for safety and longevity.
People
Vic Raasch
Founder
Vic Raasch established the business in 1967 after gaining extensive flooring installation experience with his brothers. His commitment to quality and customer service laid the foundation for the company's 50+ year success in southeastern Wisconsin.
Kevin Raasch
Co-Owner
Kevin Raasch joined the family business in 2001 after graduating college, continuing the legacy of excellence. He oversees daily operations and showroom management, ensuring the company maintains its reputation for quality flooring solutions.
Questions
What flooring options do you offer?
We carry carpet, hardwood, laminate, tile, vinyl, and area rugs from top manufacturers, along with premium countertops from Cambria and MSI.
Do you provide installation services?
Yes, we offer professional installation for all flooring types including commercial applications and custom shower surrounds.
Can I schedule a home measurement?
We provide free in-home measurements with no obligation, allowing our consultants to assess your specific flooring requirements.
Are financing options available?
Yes, we offer flexible financing plans to help customers achieve their flooring goals without financial strain.
What areas do you serve?
We serve Oconomowoc, Waukesha County, Lake County, and surrounding Wisconsin communities including Milwaukee and Madison.
How long have you been in business?
We've been serving Wisconsin homeowners and businesses since 1967, providing quality flooring solutions for over five decades.
